Creating content can feel like an uphill climb. But if you can break it down into what you do as a local buisness, you’ll find content is simply about connecting with people who are looking for what you offer. This would fall under a broader category called “SEO” content is one of a few factors in Optimizing your website and social media for search engines.
Content is value given for free to prospective clients or customers. The content that helps build your brand would be Blogs, Newsletters, Podcasts, Videos and Social Media posts (and more!) Whether you’re a business in Teton Valley or a creative professional, in Jackson sharing content that speaks to your audience’s needs and interests can help you build stronger relationships and stand out.
1. Share What You Know
Start planning content by sharing useful information that will be valuable to your audience. Consider the questions clients and customers ask most often. These can be the building blocks for content that truly resonates with your people. Offering insights from your own experience or sharing lessons learned creates value that’s both practical and meaningful. Information is free, make your audience get that information from you, and you’ll build trust.
2. Make Content Searchable
Creating great content is a start, the next step is about making it easy for the right people to find your content. . This means thinking about how your audience searches for what you offer. Use keywords that match what your potential clients are looking for, especially local terms if you’re serving a specific area like Teton Valley.
For social media, this is where hashtags and post-text matter, for blogs, use language that is full of keywords that are relevant.
A Tip: Choosing Keywords:
Select keywords that are specific to your niche. For instance, rather than just saying “video production,” try something more targeted like “Teton Valley video production for real estate.” This can help you stand out to those who need your services most.
3. Make It Sustainable
Content creation is a long-term commitment, and consistency matters. Find a pace that works for you, one that allows you to stay consistent without feeling overwhelmed. Develop a content calendar and stick to it, but don’t pressure yourself to overdeliver. Thoughtful, regular content will always have a more lasting impact than trying to churn out a large volume that lacks purpose.
Final Thoughts.
With these three steps you’ll be on your way to creating valuable content that will build trust in you and your product or service.
Westwell Media 